三個「F」組成的商標設計，概念來自酒店本身建築特色，線條直角簡潔利落與光線穿梭的空間所構製而成，形成FFF的堆疊，除了直覺表達建築與商標的串連，更帶有前進感也意味著一起進入另一個舒適的家，而主視覺延伸更帶有山、海、建築、藝術與音樂的內涵。整體ICON配製延伸自商標本體的「F」，形象一致與充滿設計感的元素流竄在整個酒店空間之中。

The logo design composed of three "F"s, the concept comes from the architectural features of the hotel itself, the FFF stack constructed by the square, simple and clean lines, and the light flowing space, in addition to intuitively expressing the connection between the building and the logo, it also has The sense of progress means entering another comfortable home together, and the extension of the main vision has connotations of mountains, seas, architecture, art and music. The overall ICON configuration extends from the "F" of the trademark body, and elements of consistent image and full of design flow throughout the hotel's space.