PORTFOLIO

Logo

Logo concept

Logo sketch

Visual identity

Business card

Product

Product

Cup

ANOR CAFÉ

ANOR CAFÉ

ANOR CAFÉ 商標主結構由英文字母開頭A作為主體,向外延伸搭配手沖咖啡濾杯角度形狀而形成一隻正面的鹿頭,象徵著手沖咖啡所帶來的氣氛就如同鹿角般的向外蔓延,並用以剛硬的線條與鹿溫馴的表情融合而成,進而表現重視質感與品味的品牌精神。

The main structure of the ANOR CAFÉ trademark is composed of the beginning of the English letter A as the main body, extending outwards with the angle shape of the Pour-over coffee filter cup to form a front deer head, which symbolizes that the atmosphere brought by the coffee is like an antler-like outward spread. And it is made up of the hard lines and the warm expression of the deer, which in turn expresses the brand spirit that emphasizes the texture and taste.

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