「太初有根，尋根回本」是根本芳療靈魂人物Feyond一直以來的處世態度也是根本創始以來的最基礎的核心價值， 因深受植物香氣的招喚而全然投入在另類療癒的領域裡。網站視覺上則運用著自然、大地色彩佐一點芬芳，並帶入些許禪的韻味，將公司的核心形象展現出來。

"The roots are rooted, the roots are back to the roots" is the fundamental attitude of Feyond, the soul of the fundamental aromatherapy. It has been the most basic core value since its founding. It has been deeply invested in the field of alternative healing because of the aroma of plant aroma. . The website visually uses natural and earthy colors to bring a little fragrance, and brings a touch of Zen charm to the company's core image.